Media 2007 exam?!


Question:

Media 2007 exam?

Convince us that your publication is going to be successful and appeal to your target audience

What have you wrote?


Answers:

appealing to your target audience - this is all about making sure you've done your research thoroughly before you've launched the magazine. you should have conducted focus groups using people that are representative of your target audience and shown them sample pages of your magazine. you should have also conducted some sort of market research in the form of a questionnaire, telemarketing survey, etc. to find out whether there is a need for your product and what people want from your product. also state that you have conducted a SWOT (strengths, weaknesses, opportunities, threats) analysis and also thoroughly researched any competitive titles.
you should have a business plan in place that sets out your aims and objectives for the next few years and the ways you will set about achieving these objectives. you should have detailed budgets so you know how much you intend to spend and also know your forecasted revenue for the future. I could go on...this is a slightly open question...


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