Do you think magazines are becoming obsolete in the internet age?!


Question:

Do you think magazines are becoming obsolete in the internet age?


Answers:

Actually yes I think they are "becoming" more obsolete. On a scale of 1-10 we are somewhere between a 2 and a 3 right now and sliding higher...

This is not necessarily due to readership though. While many argue the portablility, the magazines that are folding are doing so to concentrate on their internet presence as well as delivering content via mobile phones and other wireless media (blackberry and whatever they think of next). Think about how quickly technology is evolving... 20 years ago there were barely mobile phones and they were big and clunky.... Now we have bluetooth....

Advertisers are becoming disinterested in print in favor of the internet. Since ad dollars support a magazine's profitability - when the ad dollars go away magazines have to consider folding. The expense to produce a print publication is tremendous - paper, printing and postage are astronomical these days. Add the gasoline costs (fuel surcharges on trucking of the paper and the magazines) and it is getting tougher to maintain profitability.

I don't know how old you or most of the answerers are, but think about kindergarteners today - my 5 year old nephew navigates a computer better than I do. He will be used to getting his info. there rather than magazines as he grows up. He may never be a magazine reader.....it is possible.

And the competition and the costs to be on the newsstand are ridiculously high. Did you know that the top 6 celebrity titles make up more than 40% of all magazine sales? Star, In touch, US, People, Okay and Life & Style. And that number is growing. Very hard to be competitive if you are not a celebrity title.

Yes, today's magazine readers may not like it - but this is where we are headed. Magazines may not go away, but there will be fewer and fewer as time goes by.

In 20-30 years I expect there will be very few.


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