What is a...?!


Question:

What is a...?

What is a magazine agent. What do they do. Give me detail about how they can help you.


Answers:

A magazine agent is a third party that sells magazines on the behalf of the publisher. The agent must be authorized by the publisher. Some are unauthorized and the magazines never get to the recipient.

The agent keeps a percentage of the subscription price and remits the rest to the publisher along with the subscribers name and address.

There are several different agents - door to door are the most rare. Direct mail and sweepstakes are the most popular. Publisher's Clearing House is an example of this, but there are others. There are also catalog agents for schools and fundraising where kids get to keep a percentage of the subscription for their school.

The agent has a lot of administrative work to do and is responsible for collecting the money from the subscribers. It is not easy stuff.

This is how they help the publisher. In terms of helping the subscriber - there is really no advantage to subscribing through an agent - maybe convenience in some cases or the chance to win a prize.


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