How do I get stores/designers to feature their goods in my magazine, do I buy th!


Question:

How do I get stores/designers to feature their goods in my magazine, do I buy the goods?

A start up magazine...When you ask a store or designer to feature their goods in your magazine, are these goods sent to mag for free or are they purchased by the magazine. It is free advertisement for the designer, so they should donate the goods, right? Are their contracts/agreements that must be signed? Any advice for a start up magazine....lifestyle mini mag, Fashion entertainment, etc.


Answers:

You would probably benefit from a major in Marketing, or Fashion Merch. But since you obviously don't you have to use your negotiation skills. If you let them know that you want to feature their merchendise in your magazine, you would need to present to them your market, meaning how many readers you have. If they think it is porfitable to be featured in your mag, they will send you samples. Unless your mag is big time you won't get more than a few in sample size (size 0).


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