When creating magazine ads for print, is it better to use non-serif font or seri!
Question:
When creating magazine ads for print, is it better to use non-serif font or serif?
I understand that serif font are easier to read in print, but all ads i see in magazines do not use serif fonts. Are there new guidelines I am missing?
Answers:
Non Serif...I am not sure about new guideline but Serif always looks cleaner and more serious.