Does anyone else feel rage bubble up inside them when they see the "America!
Question:
Does anyone else feel rage bubble up inside them when they see the "American Express Red Card" advert in mags?
It has an image of the supermodel Gisele with a Maasi warrior.
http://www.americanexpress.com/pes/uk/be...
http://www.americanexpress.com/pes/uk/be...
"We will give 1% of your spend to the Global fund to help fight AIDS in Africa. So you can feel great about spending, whether you are buying breakfast cereal or Balenciaga."
Answers:
It doesn't give me full-on rage, but yeah it is somewhat upsetting. On one hand, you want to say, "well, at least they're doing something. On the other hand, though, you feel like, "that's it? You're going to put a $5,000 dress on your card and we'll donate a few dollars of that so you don't have to feel bad about buying a ridiculously overpriced outfit that you probably don't need in the first place. " It's almost like saying we'll show your compassion for those in need so you don't have to. So yeah, I guess it does upset me!