I want to know all about how to publish a lifestyle magazine and how to run it; !


Question:

I want to know all about how to publish a lifestyle magazine and how to run it; all the technics?

The proposed publication is 32 pages, page self-cover portrait, 275mm x 210mm, Material: presto gloss
Binding: Saddle stitched 2 wires and glossy covers
Photos and text; Full colour

Now, we want to know all the techniques of how to run it 'smoothly', or rather, easier than others and succesfully. I also need the roles of all the people I need, in details; the editor, the circulation manager, marketing and publicity manager, journalist, marketing executives, graphic designer, financial manager, photographer. And please add all the mysteries of running a publication.


Answers:

First and foremost.....selling advertising in your magazine brings in REVENUE. You need excellent advertising reps to sell space in your magazine and bring in money.
-Fortunately, advertising reps make commission only so they have an incentive to sell. You better equip these advertising reps with at least an initial issue to get started.
---
Circulation: Start with about 50 issues a month. Do you know any friends who are graphic designers and can help you with the layout? Fortunately, digital cameras have made it easier to upload your pictures to the computer and manipulate them in Adobe Photoshop or Quark Express.
-Go to a local printer with your ideas and you'll be given a quote on how much it will cost.
---
In the beginning you will be the writer, photographer, etc. unless ou can recruiter journalism students from the local university to contribute pictures, stories, etc.
--
You need some startup costs depending on how many issues you will have in the beginning. Most magazines start as grassroots magazines until they develop a following. Remember your revenue is determined by your advertising dollars brought in from ad reps and this is dependent on your circulation size and target market. Businesses want to know how much exposure they will receive before paying for full page ads.
--
You have to also figure who will deliver the magazines and where they will be placed.


The answer content post by the user, if contains the copyright content please contact us, we will immediately remove it.
Copyright © 2007 enter-qa.com -   Contact us

Entertainment Categories