Why is Drew Berrymore a Covergirl, what happened to Saleisha Stowers?!
Question: It is one of the biggest complants models have these days is the fact the "plum" jobs traditionally reserved for top models in the past are often given away to actors/actresses.
1. Cover Magazine
2. Clothes/Fashion/Accessories
3. Make-up
The companies are using these more well-known household names to promote their product because marketing history is proving they have a higher sales peak than "unknown" models.
Actors/Actresses used to shy away from such offers because to advertise on TV or in the magazines was considered a preofessional image "damage" to the seriousness of their craft. However, since the late 90s, it is more common to accept these once shunned contract deals because the lucrative potential of the contract cannot only mean a flat money pay out but potential shares in stocks of the company as a form of pay out yielding future revenue after the commercial deal is done.
Answers: It is one of the biggest complants models have these days is the fact the "plum" jobs traditionally reserved for top models in the past are often given away to actors/actresses.
1. Cover Magazine
2. Clothes/Fashion/Accessories
3. Make-up
The companies are using these more well-known household names to promote their product because marketing history is proving they have a higher sales peak than "unknown" models.
Actors/Actresses used to shy away from such offers because to advertise on TV or in the magazines was considered a preofessional image "damage" to the seriousness of their craft. However, since the late 90s, it is more common to accept these once shunned contract deals because the lucrative potential of the contract cannot only mean a flat money pay out but potential shares in stocks of the company as a form of pay out yielding future revenue after the commercial deal is done.
Drew Barrymore is a REAL person, as well as a celebrity. I think Covergirl thought that young girls, as well as woman in their 20s-40s could identify with her effortless beauty and carefree attitude. Don't know who Saleisha Stowers is, but I know Covergirl changes models alot. I still see Queen Latifah doing ads for them. I say hooray for Covergirl!