Must all new magazine start with a prototypes or dummy magazine?!


Question: if its free how would you have a maximum circulation to meet the targeted market. must it be really rich in its contents?


Answers: if its free how would you have a maximum circulation to meet the targeted market. must it be really rich in its contents?

Producing a dummy edition before the first issue should be considered an important part of the production process. You will discover any potential problems before the first edition is distributed. A dummy is rarely distributed beyond advertisers and potential clients - so you don't need to print huge numbers.
I order to determine how many to print you really need to know the size of your target market, and if it's free you need to know how that target is going to receive your magazine. Are you going to deliver it to them, or are you going to rely on them picking it up?
Any magazine needs to engage its readers and give them a reason to read it, and want to continue to read it so yes, I believe you need to have a content-rich publication if you're going to attract readers - even if it's free.



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