Where did they get the name for "Cloverfield"?!


Question: We just watched the movie 'Cloverfield' and I am just curious where they got the name from. I mean, the whole movie is in New York, and they don't find out where the monster came from... so, just wondering, if anybody knows!!


Answers: We just watched the movie 'Cloverfield' and I am just curious where they got the name from. I mean, the whole movie is in New York, and they don't find out where the monster came from... so, just wondering, if anybody knows!!

Cloverfield is the official name used for the movie project produced by J.J. Abrams for release on 1-18-08.

Until the theatrical trailer was released on November 16, there were many rumours as to what would be the official title (the top two being Monstrous and Overnight). The trailer disclosed Cloverfield as the official title. It had been used as a codename for many months, and the film was often referred to by Cloverfield, although nobody knew at the time that it was leaked and planned to be the actual title.

In an interview with ign.com, Matt Reeves said that there were two titles they were to choose from, one of which was Cloverfield. When the name 'Cloverfield' was leaked online very early, they made the decision to use the other title, although they changed their minds at the last minute because it was so familiar to the people following it already.

Greyshot
In the production notes, J.J. Abrams mentioned that the originally planned title was 'Greyshot'. It was the name of the bridge that Rob and Beth are hiding under at the end of the film, and was the title expected to be released at Comic-Con.

Source

Cloverfield Blvd exit sign in Santa Monica, CAThe name may come from the original name of Santa Monica airport. This is based on the whois information for the 1-18-08.com site using a phone number that when called, results in an automated weather service recording for an airport in Santa Monica, California.
Cloverfield is the name of a street near Bad Robot's studio.
It is a misconception that the song Joker & The Thief by Wolfmother appears in the teaser trailer with the lyrics 'standing in a field of clover'. While that line does appear in that song, that song is not in the trailer.
References
So far the only reference to the word Cloverfield is in the opening text of the second trailer:
MULTIPLE SIGHTINGS OF CASE DESIGNATE "CLOVERFIELD"
CAMERA RETRIEVED AT INCIDENT SITE U.S. 447
AREA FORMERLY KNOWN AS "CENTRAL PARK"

'INCIDENT SITE U.S. 447' implies that this event will happen not only all over the US, but in other countries as well. It is equally possible that there is more than one large monster, or that the same monster had gotten through all defenses and went on a worldwide rampage. Regardless, the incident seems to be called Cloverfield internationally, the same way 9/11 is used to refer to the September 11 terrorist attacks. Why it is called Cloverfield is unknown.

In the interview mentioned above, Matt Reeves says that although the title 'Cloverfield' is mysterious and seemingly irrelevant, it will make sense once the film is seen.
Secrecy
In an attempt to prevent the plot of Cloverfield from leaking and keep the aura of mystery surrounding the movie, the production team took several interesting (and successful) measures, such as:

Changing the name of the movie while on set. Names included "Cloverfield", "Cheese", "Chocolate Outrage", "Slusho" and others.

I read that it was a street in NY, at it wat the code name for the movie so that no one would know what it was about, and after the name had gotten out, and it seemed to have a good reaction, they just decided to keep it

i think there is a section of NY that they call cloverfield, and that's where the movie supposedly took place

When the movie was being made, the people involved wanted to keep it highly secretive. So they gave it the code name "cloverfield" and only refferred to it as such for a long while (i think that was the home street name for one of the producers). Anyway, the name got leaked with all the hype about the movie, so they decided to just keep the name.

its the name of the case of what happen u know the camera the guy had it all day long and everyone died at the end and they tape was still running and someone form a different country found and rember at the end of the credits it says its still alive someone was there when i was recording and its da whole process of what happen and they named it cloverfield

u get what i mean its confusing i dont know my brother told me this but its just movie u dont have to get into it because its kinda consfusing

"Cloverfield" is the name of a street in Santa Monica quite close to where JJ Abraham's "Bad Robot" production company has it's office.

see link below

http://www.slashfilm.com/2007/07/09/we-h...

edit 15.21 - you can thumbs down me all you want, I'm just quoting facts - look at the link!

i heard that "cloverfield" is the code name used for a mission that is thought to have massive casualties that's y thy called it that. i saw it on t.v but it makes sense to me

Ah, the great debate... one that even the filmmakers are unsure about...

While initial reports concentrated on the source coming from the name of a street or area in New York (particularly a street near the office of Producer J. J. Abrams), many fans came up with several theories of their own, the most interesting being that the name describes what the ground looks like after a three-toed monster has trampled all over it: a field of clover-shaped footprints... isn't speculation great?

Rumours aside, according to Director Matt Reeves, Cloverfield is the code name of the military operation set up to combat the monster, but there is no definite affirmation of this in the film.
Cloverfield was originally intended to be a working title only, and was supposed to be named after a corporation owned by Paramount, only Screenwriter Drew Goddard apparently misheard/misunderstood it.
Reeves thinks it should have been Cloverdale, and not Cloverfield, while Goddard has admitted, "I've never told anyone my reasons (for the title). Not even J.J."

Perhaps that's because Goddard himself is unsure... It seems to be that a made-up project title, with no real meaning, has somehow found itself as the permanent moniker to the finished product.

See here for elaboration on the above:
http://www.imdb.com/title/tt1060277/faq#...

Incidentally, the film had numerous promotional and fake working titles (1-18-08, Monstrous, Cheese, Slusho, Clover etc), in a bid to maintain secrecy on the project. It was even distributed to theatres under the false name of Bertha to minimise leaks and bootlegging - now why didn't they stick with THAT name...? ;)



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