How do they do radio ratings?!
Question:
How do they do radio ratings?
How do they know how many radios are tuned to sports stations?What is the rating scale based on. Best answer to the fastest answerer that describes the system or the non system.
Answers:
A company called Arbitron has people write down what stations they listen to over a period of time. Ratings are based on extrapolating that data to a whole market.