Why is liberal talk radio such a failure?!

Why is liberal talk radio such a failure?

This is not really a political question but a media and marketing standpoint that I want to know from. I mean I hear that liberals had to get money together to keep this guy Ed Schultz on the air. That Air America has always been in financial trouble and if it wasnt for George Soros they would be gone already. Why is it that the only liberal talk radio that succeeds is NPR supported by the government. Is it programming or host or some other thing. I ask this from a radio marketing standpoint not from political.

1 week ago
Could it be that liberal talk radio refuses to admit its liberal and pretends to be mainstream we have a station here with the slogan KTLK Progressive is the new main stream. Would they be better off being honest and admit they are left as talk radio is mostly unapologetic on the right? At least they are intelectually honest Could that be part of the problem with liberal talk radio?

1 week ago
Marianne I am impressed with your depth of knowledge to my question and the incite you show.

Some who have answered are delusional into believe it hasnt been a failure

Also people look at the category and answer the question accordingly

The problem with Liberal talk shows is they spent the whole time b.i.t.c.h.i.n.g. about the Conservative talk shows. They should have presented their views and just ignored what the Conservatives were doing. From a radio marketing standpoint, if you don't have the listeners, you won't be able to sell advertising on the station. No listeners = no money. NPR is Liberal radio supported by the government that is why that works. The taxpayers are paying for it whether they are Liberal or Republican or somewhere in between.