Why are there morning talk shows on the radio, but in the afternnoon it's mostly!
Question:
Why are there morning talk shows on the radio, but in the afternnoon it's mostly music?
During the morning commute the radio is filled with morning talk shows until about 10am, however; in the evening the format is all music. Who decided that we need morning talk shows? Does anyone even listen to these brain-numbing shows?
Answers:
Some people can't listen to talk shows. But 90% of radio listeners want to be entertained and informed in the morning.
They want to know what Paris Hilton did.
They want to know who was voted off of Idol.
They want to know what the hosts did over the weekend.
They want to know who is playing a concert at the arena.
They want to know where the accidents are.
They want to know the weather forecast.
Anyone station could play the top 40 songs in the morning. But hearing that Ciara song for the 20th time would become boring fast. The people that want music in the morning listen to their CD player or Ipod.
Radio is king in the morning because they are the first people to comment on all the stuff that happened the night before.
By the time the afternoon comes around, all that stuff is old news. So why not play a bunch of songs.
This formula has worked for over 55 years.