Could a dance music radio format work in the US?!
Question:
Could a dance music radio format work in the US?
I know dance is HUGE in the UK and throughout Europe but isn't that popular in the United States. If a dance music station were to pop into your city, would you tune in? And do you think the format could be successful?
Additional Details3 months ago
I forgot to mention...we're talking house, trance, electro, club stuff.
3 months ago
Blueich...only San Francisco, Long Island, NY, Seattle and Wilmington, Delaware have full time stations...I am aware of that.
Answers:
It could work...
There are some that advertise "dance," but are really just Top40 stations. Here's a list of dance stations in the US:
http://en.wikipedia.org/wiki/dance_top_4...
You would have to have a good marketing blitz, as well as pick the right market (you'd compete w/o other top stations: Pop, Top20/40). If you have all that, then yes, it'll have a huge potential.
I'd listen (San Diego,SoCal).
But who really knows? (One will just have to venture out and...)