I've noticed a trend on Sirius Radio...?!


Question: Okay, let's say there's a song by Led Zeppelin on one rock station. If I go to a different one, it's them again but a different song, at the same time! The only reason I'm wondering is because it seems to happen all the time and not just with the more popular bands. I've seen it happen on the rock stations, country stations, pop stations... Does Sirius do that intentionally or is it just a really frequent coincidence? I also hear the same songs repeat a lot, as well.


Answers: Okay, let's say there's a song by Led Zeppelin on one rock station. If I go to a different one, it's them again but a different song, at the same time! The only reason I'm wondering is because it seems to happen all the time and not just with the more popular bands. I've seen it happen on the rock stations, country stations, pop stations... Does Sirius do that intentionally or is it just a really frequent coincidence? I also hear the same songs repeat a lot, as well.

Theory of Music Rotation - Part One (short version):

"They don't listen for long, so make sure they hear a familiar favorite when they do." Is the program/music director's mantra. So the odds of hearing two different Zep cuts on two different rock stations at the same time are pretty high.

Same for the other formats. They play the big hits (old, recurrent and new) on a much faster rotation to ensure the incoming listener is trapped by a popular song and maybe sticks around a while.

It's math. Gospel.
-a guy named duh

Sirius stinks, get XM. Howard Stern is loser.



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