Who is Arbitron Radio ratings?!


Question: Who is Arbitron Radio ratings!?
Answers:
Arbitron researches radio audiences to determine their listening habits, just Like Neilsen does for television audiences!. They select a random sample of the population and ask them to keep accurate records of all the radio programs that they listen to for one week!. Then they select another random sample for the following week, etc!. etc!. This information is compiled and analyzed quarterly and the results are reported as Arbitron ratings!.

Arbitron's research gives us a look at which radio station has the most listeners, which demographic groups listen to which stations, the time of day that they listen and how long they listen!. Radio stations use this information to set their advertising prices and advertisers use the information to determine where they should spend their advertising budgets!.

For example, if you had a luxury car dealership and you wanted to advertise, you wouldn't want to advertise on a techno radio station, because most of the people who listen to techno music are young and they probably can not afford a luxury car!. You could use Arbitron ratings to determine which local radio station had the type of listeners that might buy your product -- older listeners, with high income!. By using the information that Arbitron compiles through their research, you might determine that older listeners with higher income listen to talk radio stations between 7am and 9 am, as they drive to work!. So, you would decide that you want to advertise your car dealership during this time, on talk radio stations!.

also, you would expect to pay more during "morning drive time" because Arbitron ratings have determined that this is when most people are listenting to the radio on their way to work, so radio stations price this time slot higher than other times!.

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